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Sell Yourself Online: The BlueprintSell Yourself Online: The Blueprint
Without clients, you have no business. In this course, you’ll get step-by-step instruction and guidance on how to setup a sales and marketing system that works on your behalf to attract high-quality Without clients, you have no business. In this course, you’ll get step-by-step instruction and guidance on how to setup a sales and marketing system that works on your behalf to attract high-quality
Tired of crappy job board clients and waiting around for referrals? Tired of crappy job board clients and waiting around for referrals?
Most freelancers are reactive, meaning they wait for work to come to them. Most freelancers are reactive, meaning they wait for work to come to them.
They wait for someone to realize they need a new website, a new app, or someone to help manage their ads, and then they seek out someone like you. They wait for someone to realize they need a new website, a new app, or someone to help manage their ads, and then they seek out someone like you.
The problem is that equation is entirely out of your control… The problem is that equation is entirely out of your control…
Will someone come knocking on your door this month? Who knows. Will someone come knocking on your door this month? Who knows.
And when we have no idea where our next project is coming from, we end up making concessions so we can keep the lights on. Maybe we scrape the bottom of the barrel of Craigslist. Or we end up accepting a ridiculously low rate just so we have something to keep us busy. And when we have no idea where our next project is coming from, we end up making concessions so we can keep the lights on. Maybe we scrape the bottom of the barrel of Craigslist. Or we end up accepting a ridiculously low rate just so we have something to keep us busy.
You need a system that proactively generates work for you – without you needing to stay on top of it! You need a system that proactively generates work for you – without you needing to stay on top of it!
This probably sounds like a pipe dream. This probably sounds like a pipe dream.
Automatically find clients…? Automatically find clients…?
Without needing to network or any of the usual lead generation advice…? Without needing to network or any of the usual masterclass-by-christopher-wick/">lead generation advice…?
Yeah, right. Yeah, right.
There are so many companies you could help, but if you’re waiting for them to: There are so many companies you could help, but if you’re waiting for them to:
Realize that they have a problem Realize that they have a problem
Realize this problem can be solved Realize this problem can be solved
Realize that someone like you can solve it Realize that someone like you can solve it
Search around and find your contact form Search around and find your contact form
…then you’re missing out on a lot of companies that you could really help. …then you’re missing out on a lot of companies that you could really help.
The system is fantastic to get clients and grow your network in a very organic way without being spammy. I know my business is going to change for the better if I do the work and step a little out of my comfort zone The system is fantastic to get clients and grow your network in a very organic way without being spammy. I know my business is going to change for the better if I do the work and step a little out of my comfort zone
Sergio Romero, Marketer Sergio Romero, Marketer
But what if you had an automated system that met companies right where they are now – before they know they need someone like you – and, over time, educated them towards realizing that they need someone like you? But what if you had an automated system that met companies right where they are now – before they know they need someone like you – and, over time, educated them towards realizing that they need someone like you?
In this course, I apply everything I learned in growing an agency that brought in over $2 million a year and kept 11 of us fed. My agency couldn’t afford to “hope and pray” that we’d have enough work to keep us afloat. (Our payroll was $100k+ a month!) In this course, I apply everything I learned in growing an agency that brought in over $2 million a year and kept 11 of us fed. My agency couldn’t afford to “hope and pray” that we’d have enough work to keep us afloat. (Our payroll was $100k+ a month!)
This course is also the by-product of over eight years of experience in helping hundreds of freelancers and agencies take ownership over how they get work. This course is also the by-product of over eight years of experience in helping hundreds of freelancers and agencies take ownership over how they get work.
I’ve also leveraged everything I’ve learned in building large audiences at scale online, and apply these strategies and tactics to getting high-value consulting clients. I’ve also leveraged everything I’ve learned in building large audiences at scale online, and apply these strategies and tactics to getting high-value consulting clients.
This course is unlike anything you’ve come across. This course is unlike anything you’ve come across.
It’s not simply a course on building on audience or fusing together a bunch of one-off tactics that kinda sorta might help you find clients who are looking for people like you. It’s not simply a course on building on audience or fusing together a bunch of one-off tactics that kinda sorta might help you find clients who are looking for people like you.
Instead, it’s a framework for figuring out a compelling value proposition, and building out automated systems that meet people where they are right now and – over time, and only when they’re ready – pitches them on working with you. Instead, it’s a framework for figuring out a compelling value proposition, and building out automated systems that meet people where they are right now and – over time, and only when they’re ready – pitches them on working with you.
The result? The result?
A steady and consistent stream of project leads. A steady and consistent stream of project leads.
An audience who respects and trusts your abilities to help businesses grow, and is your secret weapon in referring you to their peers. An audience who respects and trusts your abilities to help businesses grow, and is your secret weapon in referring you to their peers.
But most importantly, the peace of mind that comes with knowing that you have a stable business with clients lined up, ready to work with you when you have the bandwidth. But most importantly, the peace of mind that comes with knowing that you have a stable business with clients lined up, ready to work with you when you have the bandwidth.
This course presents a brilliant approach. It allowed me to maintain “who” I am while positioning “what” I do to different market segments or verticals. I have taken dozens of online programs, but this is the most comfortable approach to date. I didn’t have to totally revamp my website, my copy, etc. I just focused my strengths toward a specific vertical. It also “feels” lower risk, i.e. if it doesn’t work, I just reposition the offer RATHER THAN reposition “me.” This course presents a brilliant approach. It allowed me to maintain “who” I am while positioning “what” I do to different market segments or verticals. I have taken dozens of online programs, but this is the most comfortable approach to date. I didn’t have to totally revamp my website, my copy, etc. I just focused my strengths toward a specific vertical. It also “feels” lower risk, i.e. if it doesn’t work, I just reposition the offer RATHER THAN reposition “me.”
Ari Zelmanow, Researcher Ari Zelmanow, Researcher
What’s Inside What’s Inside
This course is composed of 62 lessons (over 6 hours of HD material) that walk you through, step-by-step, creating assets that generate you leads. You won’t just learn in this course – at the end of it, you’ll have automated systems, a service offering sales page, and other tools that help you attract and convert high-quality clients. This course is composed of 62 lessons (over 6 hours of HD material) that walk you through, step-by-step, creating assets that generate you leads. You won’t just learn in this course – at the end of it, you’ll have automated systems, a service offering sales page, and other tools that help you attract and convert high-quality clients.
Course Overview Course Overview
In the first module, I overview the System and ensure that you and I are on the same page. I’ve also included reference material that you’ll use as you move through the course. In the first module, I overview the System and ensure that you and I are on the same page. I’ve also included reference material that you’ll use as you move through the course.
What We’ll Be Creating What We’ll Be Creating
Setting The Right Expectations Setting The Right Expectations
Tools You’ll Need Tools You’ll Need
Glossary Of Terms & Phrases Used In This Course Glossary Of Terms & Phrases Used In This Course
Visual Overview Of “The System” Visual Overview Of “The System”
Your Positioning Statement Your Positioning Statement
What are you offering and why should people care? Rather than pigeon hole yourself into a single specialization, we’re going to position your funnel – and not your business. What are you offering and why should people care? Rather than pigeon hole yourself into a single specialization, we’re going to position your funnel – and not your business.
In this module, I work with you to create the end goal: what are you offering, and why should a client care? In this module, I work with you to create the end goal: what are you offering, and why should a client care?
Why Position? Why Position?
Your Unfair Advantage Your Unfair Advantage
Past-Project Reflection Past-Project Reflection
Watch Me: Collect Data From A Past Project Watch Me: Collect Data From A Past Project
Finding A Market Finding A Market
Creating Your Positioning Statement Creating Your Positioning Statement
Writing Your Internal Manifesto Writing Your Internal Manifesto
Once you’ve researched a basic statement, we’re going to turn it into a meaty Internal Manifesto that you use to pin down every aspect of the system we’ll be creating. Once you’ve researched a basic statement, we’re going to turn it into a meaty Internal Manifesto that you use to pin down every aspect of the system we’ll be creating.
We’re also going to get your Manifesto in front of the right people – ideally scoring a first client or two in the process. We’re also going to get your Manifesto in front of the right people – ideally scoring a first client or two in the process.
Turning Your Positioning Statement Into A Manifesto Turning Your Positioning Statement Into A Manifesto
Watch Me: Write My Manifesto Watch Me: Write My Manifesto
Developing A Validation Plan Developing A Validation Plan
A Trojan Horse At The Gates A Trojan Horse At The Gates
Conducting Outreach Conducting Outreach
Delivering On Your Promise Delivering On Your Promise
Following Up Following Up
Validating Your Positioning Validating Your Positioning
Creating A Marketable Document Creating A Marketable Document
Your manifesto is great, but it’s for your eyes only. Your manifesto is great, but it’s for your eyes only.
We’re going to comb through the data you’ve been collecting when validating your Manifesto, and normalizing everything you’ve captured and turning it into something that you can actually put in front of prospective clients. We’re going to comb through the data you’ve been collecting when validating your Manifesto, and normalizing everything you’ve captured and turning it into something that you can actually put in front of prospective clients.
What Is A Marketable Document? What Is A Marketable Document?
Normalizing What You’ve Learned Normalizing What You’ve Learned
Watch Me: Write My Marketable Document Watch Me: Write My Marketable Document
Finalizing & Sharing Finalizing & Sharing
Shipping Your Service Offering Shipping Your Service Offering
Now that you’ve created your marketable document, it’s time to show it off to the world – or at least the people who make it through the funnel we’re about to create together! Now that you’ve created your marketable document, it’s time to show it off to the world – or at least the people who make it through the funnel we’re about to create together!
You’ll learn how to design and write your Service Offering, along with how to craft the perfect call-to-action that leads people to take that first step of hiring you. You’ll learn how to design and write your Service Offering, along with how to craft the perfect call-to-action that leads people to take that first step of hiring you.
The Job Of Your Service Offering The Job Of Your Service Offering
Design and Structure Design and Structure
The Call-To-Action The Call-To-Action
The Application Process The Application Process
Watch Me: Create My Service Offering Watch Me: Create My Service Offering
Teardown: Janelle Allen’s Service Offering Teardown: Janelle Allen’s Service Offering
Teardown: Jake Larsen’s Service Offering Teardown: Jake Larsen’s Service Offering
Teardown: Val Geisler’s Service Offering Teardown: Val Geisler’s Service Offering
Creating A Content Arsenal Creating A Content Arsenal
When someone first comes across you, they’re probably not ready to commit to meeting with you, let alone hiring you. This is the big mistake a lot of freelancers make. When someone first comes across you, they’re probably not ready to commit to meeting with you, let alone hiring you. This is the big mistake a lot of freelancers make.
Here we’ll talk about the role of content: what to create, what it’s “job” is, and how to get people who consume your free content to become a lead. Here we’ll talk about the role of content: what to create, what it’s “job” is, and how to get people who consume your free content to become a lead.
The Role Of Content The Role Of Content
Writing Great and Engaging Content Writing Great and Engaging Content
Sources of Inspiration Sources of Inspiration
Forming Habits Forming Habits
Shipping Your Freebie Offering Shipping Your Freebie Offering
Before your leads are brought to your Service Offering, we’re first going to educate them about their problems and help them understand exactly how to solve them. Before your leads are brought to your Service Offering, we’re first going to educate them about their problems and help them understand exactly how to solve them.
In this module, I’m going to help you write and build a start-to-finish automated system that nurtures leads and prepares them to be your next client. In this module, I’m going to help you write and build a start-to-finish automated system that nurtures leads and prepares them to be your next client.
Freebie Offering Models Freebie Offering Models
Planning Your Freebie Offering Planning Your Freebie Offering
The Short Cut… or The Long Road? The Short Cut… or The Long Road?
Using Your Freebie Offering Using Your Freebie Offering
Watch Me: Create A Freebie Offering Watch Me: Create A Freebie Offering
Filling Your Pipeline Filling Your Pipeline
If a tree falls in a forest, does anyone hear it? If a tree falls in a forest, does anyone hear it?
And if you create some free content and put it on your website, will anyone ever see it? And if you create some free content and put it on your website, will anyone ever see it?
This module is all about getting the right people to discover you, and to keep the traffic coming. With each channel, we’re going to get people not to find your service and hopefully hire you – but rather, to self-select to take that next step to learn from you. This module is all about getting the right people to discover you, and to keep the traffic coming. With each channel, we’re going to get people not to find your service and hopefully hire you – but rather, to self-select to take that next step to learn from you.
After you’ve educated a lead, they’ll be automatically pitched on your Service Offering, effectively automating your project requests and consultation meetings. After you’ve educated a lead, they’ll be automatically pitched on your Service Offering, effectively automating your project requests and consultation meetings.
Channels, Channels, Channels Channels, Channels, Channels
Jumping Into Conversations Jumping Into Conversations
Guest Posts Guest Posts
Podcast Tours Podcast Tours
Speaking At Events Speaking At Events
In-Person Networking In-Person Networking
Search Traffic Search Traffic
Writing A Book Writing A Book
Paid Ads Paid Ads
Retargeting Retargeting
Nudging The 98% Nudging The 98%
The majority of leads who move through your automated funnel won’t be ready to work with you right away. The majority of leads who move through your automated funnel won’t be ready to work with you right away.
However, these leads become a part of your larger audience. In this module, you’ll learn how to keep your leads engaged over time, turning them into future clients and/or getting them to refer work to you. However, these leads become a part of your larger audience. In this module, you’ll learn how to keep your leads engaged over time, turning them into future clients and/or getting them to refer work to you.
Most Leads Won’t Hire You – And That’s OK! Most Leads Won’t Hire You – And That’s OK!
Segmenting Your Audience Segmenting Your Audience
Creating Sales Touch Points With Your Audience Creating Sales Touch Points With Your Audience
Curation, Not Creation Curation, Not Creation
Getting Off The Newsletter Hamster Wheel Getting Off The Newsletter Hamster Wheel
Watch Me: Creating An Evergreen Newsletter Watch Me: Creating An Evergreen Newsletter
The View From 10,000 Feet The View From 10,000 Feet
Now your system is complete. You have a number of channels that are consistently sending the right people to you, and your content arsenal is converting them into leads. Now your system is complete. You have a number of channels that are consistently sending the right people to you, and your content arsenal is converting them into leads.
From there, these leads are being educated about why they need to hire a company like yours, and you’re convincing them that you’re the best for the job. From there, these leads are being educated about why they need to hire a company like yours, and you’re convincing them that you’re the best for the job.
The final module is all about how to analyze, experiment with, and quantify the value of your entire system. This will give you the data you need to scale up additional funnels, and throw more fuel on the fire for the channels that are sending you the best, highest-value clients. The final module is all about how to analyze, experiment with, and quantify the value of your entire system. This will give you the data you need to scale up additional funnels, and throw more fuel on the fire for the channels that are sending you the best, highest-value clients.
Creating A Fly-Wheel Creating A Fly-Wheel
Including Feedback Loops Including Feedback Loops
Testing & Analysis Testing & Analysis
Quantifying Your Funnel’s ROI Quantifying Your Funnel’s ROI
When (And How) To Scale When (And How) To Scale
Is It Time To Go All-In On A Niche? Is It Time To Go All-In On A Niche?
Lifetime Updates and Personal Support Lifetime Updates and Personal Support
When you buy, you’ll get lifetime updates and support from the DYF. When you buy, you’ll get lifetime updates and support from the DYF.